Health Magazine: Always Make Time For The Things You Love
This was posted by @healthmagazine. *Health.* This is what we are up against. Tonight there is a woman who is struggling. She will see this in her feed. She will be reminded of the messages of the world that say, “Everyone lives this way.” They don’t. To that woman: if you are tired of running in circles, feeling like crap, and living a life that isn’t the one you dreamt of: we’ve been there. You don’t need to believe the messaging. Find a #soberwoman. Ask for help. There are so many ways out and through. We are here for you. Make time for the things that matter: like life.
My Therapist Says: What Doesn't Kill Us Makes Our Drinks Stronger
Benefit Cosmetics UK: Battery Percentage
Raise your hand if you have a zero percent chance of drinking anything this weekend and feel great about that. ✋ @benefitcosmeticsuk please consider this: ✅Alcohol misuse is the biggest risk factor for death, ill-health and disability among 15-49 year-olds in the UK, and the fifth biggest risk factor across all ages ✅Alcohol harms are estimated to cost the NHS around £3.5 billion annually —alcoholconcern.org.uk
@benefitcosmeticsuk your products are great. Please consider the potential impact of messages that promote alcohol-as-lifestyle.
uper problematic content from @feministfightclub, which we usually love. This is why we are struggling: ✅First, to be clear, women obviously have agency and choice as to if they drink or not. We are not prohibitionists. Also, we believe women inventors, brewers, etc. have been mistreated, because patriarchy. So we see what @feministfightclub is trying to do here. But... ✅To call something a “feminist” cocktail: we have a problem with that. More and more voices are recognizing that alcohol consumption and related messaging is a #feminist issue. Why? ✅We’re in the middle of a public health crisis around women’s alcohol consumption. Women like me and many many many sisters have come close to the brink of death and are fighting for our lives. So when we see a great account like @feministfightclub call our drug of choice “feminist,” we have concerns. You don’t have a problem with al Phil? Good for you. But many of your sisters and brothers do, we don’t create in a vacuum. ✅Again, drink or don’t drink. But if you are creating content for women, know the facts of what’s happening. Please take time to understand there health consequences around alcohol; to get to know the movement of feminists who are rising up and questioning/debunking the narrative that alcohol and alcohol lifestyle culture/content is empowering. There are tons of great resources we’re happy to point you toward. ✅Finally, we do consider the choice and work of #sobriety to be a feminist act. While we don’t judge women who drink, many of us are committed to being fully awake and unimpaired for the fights we as women are in right now. @feministfightclub we’d love to have a dialogue about how you can #tellbetterstories. #alcohol#media ・・・ It’s five o’clock somewhere. It’s also Women’s History Month. CHEERS! 🍺 🍀
Always Keep A Bottle ...
tellbetterstories2018Really bad message from @eatingwell. Women don’t need to be told to keep a bottle of wine on hand. If they drink (and we do acknowledge there are those who choose to drink) they don’t need your reminder. But also: “Days the end in ‘y?’” You know where you will hear that line? In countless recovery rooms and spaces.@eatingwell please be more mindful of the following: ✅We’re in the middle of a public health crisis of addiction, which includes problematic drinking on the rise among women (your target audience) ✅Even If not in full-blown addiction, women are struggling with alcohol today. They are trying to figure out how to make choices that honor their bodies and lives. This messaging underscores a culture that there is no consequence to drinking. There are many. There are also many ways to celebrate special occasions other than alcohol. ✅You don’t create in a vacuum. Please seek out resources about the whole picture or alcohol and women’s health. We particularly recommend this week’s episode of @theunruffledpodcast with @healthy_discoveries, which presents and outstanding picture of these issues, including “gray area” drinking. We are happy to recommend many more resources on this topic. There are many, many other voices bringing attention to these issues and we are shot to connect you with them. [Thank you to @sobergirlinthecity for sharing this.] #alcohol#media#marketing#health#healthylifestyle#wellness#lifestyle #Repost@eatingwell ・・・ Really just days that end with “y”. 🍷
When You Really Want A Glass of Wine
tellbetterstories2018From @womenshealthaus FB. Seriously? When you really want a glass of wine in the middle of the day while at work:1)You might have a problem. 2)What in your life is making you want to drink in the middle of the day at work? Think about that for a moment. 3)This is from a magazine with “Health” in the title. @womenshealthmag#tellbetterstories. In #Australia women have “caught up” with their male peers, with binge drinking and dependence on the rise. We urge content creators and decision makers — like those @womenshealthmag to stop messaging like this. It’s not funny or cute; it’s dangerous and in this case tone-deaf. Note: I’m a former magazine editor who used to do more than think about drinking in the day, who bought and sold these messages, and who got sober two years ago on this day. There IS hope. ✊ [Link in profile from Australia Alcohol and Drug Foundation] ➡️ “In Australia there is some concern about the increase in women’s consumption, especially in those aged 18–24. It’s worth asking why women are drinking at risky levels, especially when it is at a higher rate than in previous times.” #alcohol#media#magazine
Bag of Wine
A reader sent this in, saying she was uncomfortable seeing this as an ad from one of her favorite brands. When creating ads (or any content) we ask creators to be thoughtful and intentional about their messaging. As someone who has worked in advertising and media, I can attest that countless hours go into planning every shoot and every image. There are generally (but now not always) many people involved with the concepting, shooting, editing and approval process. We are asking that someone along the way might raise an eyebrow to making an ad like this. Maybe saying, “Hey, perhaps we could substitute that wine bottle with a lovely water bottle or non-alcoholic beverage.” We know that we’re going to see images of alcohol in ads. But why have one in the image and context of a woman getting ready for her week? Do we need wine to “get through the week?” Is a bottle of wine the go-to item we think of when we’re prepping for what’s ahead? Why is wine considered an accessory? One could discuss many sides of this, but we stand in a place that says: content creators, agencies, brands ... please make yourself aware of the bigger issues surrounding women and alcohol before you use these images as a sales tool. #tellbetterstories#advertising#marketing#media #Repost@dagnedover ・・・ It's Sunday, time to get prepped and packed for the week, whatever that means to you... we don't judge. 😉 #PackLikeAPro
Should I Drink Wine Tonight? From Real Simple
Laura McKowen was one of the first voices I heard when I started exploring #sobriety. Please take a moment to read. #tellbetterstories#media #Repost@laura_mckowen ・・・ @real_simple boasts 6.8 million readers. 90% are women. Read all the cute little jokes in this meme. ::: "This is not a matter of being PC (not so PC myself) or not having a sense of humor (I have one of those too!), this is a matter of something that’s killing women being promoted (to sell, because it’s a billion dollar industry) and made a joke by major media publications every single day. For every meme that I notice, I ignore 100 others. ::: My inbox is full of emails from women wondering what’s wrong with them, why they are so weak, why they can’t seem to manage a thing that everyone else seems to manage, a thing that @theellenshow and @kristenanniebell and @real_simple told us this week that we need and deserve, especially if we have kids! These are not women who would classify as alcoholics. They aren’t women who are weak-willed or dumb. Yet they are suffering hard. This isn’t about people who “have a problem” and people who don’t. This is about the fact that we’ve been told something is fun, good for us, necessary, part of a good life in so many ways on so many days that we can’t even see it anymore. ::: I’m a fan of Ellen and Kristin Bell and I’ve read Real Simple. I’m not shaming them. I’m saying we don’t get how hard we’ve been duped. ::: One of my friends was having a bad day last week and her 8 year-old daughter poured her a glass of wine and brought it to her, telling her she wanted her to relax. My friend was surprised because she doesn’t think she drinks that much. But that’s what the kids see. You do the math."
We know @weightwatchers is beloved by many. (And have even had folks in our own family swear by it.) But. This @weightwatchers IG messages alcohol as a reward. It implies that you deny yourself of something else to be able to "indulge." Why do talk about alcohol as a reward, as a treat for women to enjoy if they've "been good." (Then again, all of WW seems to operate around this system: eat these foods, save points for those. The difference in this case is that it's alcohol, which can have significant health implications, e.g., even one drink a day raises your risk for breast cancer) 👉There's this idea in women's lifestyle media that you can trade x for y, which really simplifies the truth. I will admit that when I was an editor at a women's lifestyle magazine, editing a health section, I wrote stories like this. "Walk for this many miles in New Orleans and then you can eat a beignet. Go on, you deserve it.” It's a simple, time tested device. But the math isn't always simple. 👉How can Weight Watchers tell better stories? This is a tough one. Because there are people who want to hear that they have permission to drink. And, as the reminder we need to say every time we write anything, we aren't prohibitionists, and of course women have agency to drink or not. 👉But these images that we see everywhere -- the reward, the celebration, the "go ahead, you deserve it," and you've been pounding it out on your SoulCycle bike so you "can" -- they're problematic. They add up. 👉One suggestion we'd have for Weight Watchers: show women who don't drink. Who choose not to drink, for whatever the reason. Say, health?
tellbetterstories2018So let us get this straight: an event about self-care and women’s health called #wineandgyn? 😒 @blogher@sheknows, @helloflo you all do good work, but we need to talk about why this is really problematic (especially associated with an event to help women become empowered in their healthcare):
✅Women don’t need to drink to learn about their health.
✅Health + wellness events and alcohol don’t mix. Why? So many reasons, including that were in the middle of a public health crisis involving women and alcohol. And...
✅More and more women are questioning their relationship to alcohol. You don’t need to have a “problem” to examine the consequences of booze. Or to call BS on the concept of #wineandgyn. (Just because it rhymes doesn’t mean it’s a good idea.)
tellbetterstories2018This was posted by @instylemagazine FB as a repost from @healthmagazine. Health. 😠. “De stressing” to the point of potentially not being able to function the next day. Hilarious. Here are some facts: 👉 Women tend to develop alcohol-related diseases and other consequences of drinking sooner than men, and after drinking smaller cumulative amounts of alcohol. Women are also more likely to abuse alcohol and other substances in order to self-medicate problems such as depression, anxiety, and stress, or to cope with emotional difficulties. 👉A woman’s body processes alcohol more slowly than a man’s. One drink for a woman has about twice the effect of one for a man. Plus, women have a “telescoping,” or accelerated, course of alcohol dependence, meaning that they generally advance from their first drink to their first alcohol-related problem to the need for treatment more quickly than men. 👉Some experts believe that women who drink even one alcoholic drink per day may be putting themselves at increased risk for health problems. But sure, keep posting these memes, @instylemagazine@healthmagazine. Or pay attention to the fact that women are waking up to the alcohol-as-lifestyle narrative and calling BS. We consume media. We buy a lot of stuff. And we’re looking for media that is ahead of the curve on this and does much better. #tellbetterstories#alcohol#media#magazine#health#wellness#wakeup
Therefore, Margaritas Are A Superfood
This was posted by @instylemagazine FB as a repost from @healthmagazine. Health. 😠. “De stressing” to the point of potentially not being able to function the next day. Hilarious. Here are some facts: 👉 Women tend to develop alcohol-related diseases and other consequences of drinking sooner than men, and after drinking smaller cumulative amounts of alcohol. Women are also more likely to abuse alcohol and other substances in order to self-medicate problems such as depression, anxiety, and stress, or to cope with emotional difficulties. 👉A woman’s body processes alcohol more slowly than a man’s. One drink for a woman has about twice the effect of one for a man. Plus, women have a “telescoping,” or accelerated, course of alcohol dependence, meaning that they generally advance from their first drink to their first alcohol-related problem to the need for treatment more quickly than men. 👉Some experts believe that women who drink even one alcoholic drink per day may be putting themselves at increased risk for health problems. But sure, keep posting these memes, @instylemagazine@healthmagazine. Or pay attention to the fact that women are waking up to the alcohol-as-lifestyle narrative and calling BS. We consume media. We buy a lot of stuff. And we’re looking for media that is ahead of the curve on this and does much better.
Edit: due to incredible circumstances I am sober. Due to a miracle I am sober. Due to me making a life-changing and perhaps life-saving decision every day, I am sober. Sobriety is not a prison sentence! It’s an amazing way of life. Messages that continue that it’s a drag are old and dated. Luckily more and more people are publicly sharing about this way of life. But even if it’s not yours you can still be smart about he messages you send. Today, right now, someone has worked so, so hard to stay sober the past 24 hours. We see you. We celebrate you. We know what you have been through because we have walked this walk too. Due to a beautiful new beginning ... I am sober.
It’s not any funnier when it’s on letterpress. This was shared by a shop in NC. Let’s unpack: ✅A high tolerance is actually a risk factor for alcoholism. ✅Many people who develop substance abuse disorders are told by well meaning loved ones that they should “learn to hold their liquor.” It doesn’t work like that. ✅More than 20 million Americans struggle with addiction. That number does not include “grey area” or binge drinking. We 👏are👏everywhere👏. There used to be a time where we were very quiet about our lives, our struggles and joys, and some of us do choose to not publicly share pieces of this walk. But more of us are saying loudly: I am in recovery. Others of us are considering our relationship to alcohol. So when we walk into stores and see cards like this ... it can bring up things. That’s all. (Oh, and don’t be sorry we can’t “hold our liquor.” Not something for bragging rights.) #tellbetterstories#card
ellbetterstories2018“Because sometimes you wake up still drunk.” And al that matters is that you look good, apparently. A hangover beauty box (by @lpa / @revolve). Or...and this is crazy...there is a way to avoid hangovers entirely. It doesn’t come in a box though. 🤷♀️Drink or don’t drink, but as we’ve said before, the trend of marketing beauty products to help with hangovers is a no-go in our book. Hangovers aren’t cute. They’re not another accessory. And they certainly won’t be fixed with a highlighter and a sheet mask. #tellbetterstories#alcohol#beauty#marketing#influencer#health#wellness
Rosé Over Water
Spring/summer seems to be the heyday of products celebrating alcohol. Because doesn’t everyone sit by the pool and drink? (Spoiler alert: lots of us don’t.) This was sent to us by a wonderful woman in recovery who is helping redefine what a life in sobriety looks like (@tammisalas). it appeared in her IG feed, a sponsored ad from @marshalls. We hear day after day from women like Tammi — why does this stuff show up in our newsfeeds? Rewinding for a bit: first, “Rosé over water” is a sketchy message, so why does @marshalls carry this? Secondly, why is it in a sponsored post? What data sets indicate women want this? Third: it’s super creepy for this stuff to surface in feeds of women who have made the conscious decision to live a life of sobriety. It’s all so messy. Algorithm and sales and what we click on and what we share and like and purchase. 👩💻. It’s tough to pick our battles in this matrix. We just know this image doesn’t sit right with us and it’s going to take a whole lot of people with expertise across the media and marketing landscape to help us sort it out. Today we will say:@marshalls, we’re not buying this message, this swimsuit or this ad. It reinforces a dangerous message. As always: drink or don’t drink but wherever you fall on the spectrum you can #tellbetterstories. #media#marketing#lifestyle#alcohol#pink
Right now a woman is weeping because she has zero days without a hangover. She is posting to a secret Facebook group that she is back to day one. She is under the covers, beating herself up; replaying her greatest failures. She is dehydrated, filled with shame, and unsure of how she will make it through the day. You might see her in the carpool line or at the office, wiping her eyes from the fatigue. You might see her behind the register, or waiting tables. She does not have a cute letter board that proclaims “Zero Days Since My Last Hangover!” • • If she is lucky, she will connect with someone who will tell her that she never has to feel this way again. She will learn about tools that help her live this life without going back to that day one. She will confront her pain, she will celebrate her triumphs. She will pass this wisdom on to another woman, telling her “You never have to have another day one again.” • • I know because she is me, and I know 1000 more like her. Maybe this doesn’t describe an experience you have had. Maybe you simply had too much to drink, and it’s an occasional thing and you’re not going to embark on a life-changing process. Sincerely, I’m happy for you. But if you are a content creator, if you are a social media manager, if you are a maker, please think about her before you create and share images like these 👈👈👈. And think about all he women in between, the ones who are not quite at the point I described above but are struggling. • • • 1165 days since my last hangover. ✊💯💛. 100 % with everyone who is struggling today. 100 % will creators who want to do better. #tellbetterstories#alcohol#media#feminist#sober #Repost@glamourgermany with ・・・ Happy Sunday-Funday! #sundaysbelike#sundaydreaming#sundayfunday#stayinbed#regram@theeverygirl_
On Fridays We Practice Self Care
Repost @feministfightclub ・・・ “ On Fridays, we practice self-care.” • • Wait, what? I thought about this one for a few days and decided to post. @feministfightclub has such great messages, but alcohol as self-care? I used to tell myself that as well. That I *deserved* it. That I was “nurturing” myself and enjoying life. But I later learned it wasn’t self-care but dampening the wide range of emotions I feel. At worst, for me and many others, it became self-destruction. • • • As always, we are not prohibitionists and believe of course every woman has a right to choose what she puts into her body. Companies have a right to choose what kind of content they share too — we’re just asking for more thoughtful stories around women and alcohol. Especially in context of the statistics around the dramatic rise in drinking among women. There are a million things we can do for self-care. We believe alcohol is not part of that equations. Alcohol IS a women’s health issue. #tellbetterstories#alcohol#media#feminist#health#wellness#womenshealth