Posts in Marketing
Q&A With Ann Dowsett Johnston: The Woman Who Lit A Spark In The Conversation About Women and Alcohol

“The mommy drinking culture is the number one issue I see. The rise in this mom culture is happening as we see the data around binge drinking and more alcohol-related ER visits skyrocket.”  Ann says she is frequently sent images and products playing off wine-related themes and humor. “Humor is subjective. But when you stack the numbers and stack the data we have now, it’s very clear what’s happening.”  It’s the normalization of risky drinking. Mother’s Day s coming up, and our national book chain is selling wine glasses emblazoned with the words “Mom Fuel.” This is not rare.

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It's Festival Season: Don't Pack Your Pedialyte

So here's the deal: people have been coming up with hangover "remedies" and "cures" since the beginning of time. We've received submissions for other "solutions" in the form of things you can drink before, during and after. These are our thoughts;

If you have to drink Pedialyte to counteract the effects of alcohol, maybe you need to rethink things. 

There is another way to live. 

One in which you can create a life in which you don't need to drink Pedialyte to function after a night out? One in which the party that you attend doesn't cause you to get so drunk that you have to drink this stuff. And the part is called your life. A life in which you are healthy and well.

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The Edit Podcast: Memes and Marketing

What I like about the Edit Podcast work is that it explores what they call "gray area drinking." Historically, all we've ever heard about are people who have a problem drinking with alcohol and those who don't. And while some of us have more risk factors than others for dependence and addiction, alcohol can have consequences for anyone who uses it. But that's another story. 

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