This is what I believe these memes are about. Underneath the attempt at humor is content that women relate to. For instance, with Good Housekeeping’s Elf meme: it’s not really about wine. It’s about how come summer, mom is the one who is often trying to figure out how to create an entertaining and educational break for her kids, while she continues her daily responsibilities, be it working inside or outside the home or both, which is the likelihood.
It’s tougher to create content about the fact that the world isn’t set up for parents who are trying to manage their responsibilities. Memes about childcare and economic realities are a bit more complicated. And perhaps that’s not the mission of women’s lifestyle media.
Or perhaps it is.