Posts in Wine Culture
Wine Is Not Necessary for The First Day of School

But the thing is, I started out my journey making the same wine jokes. I would have held a letter board or a chalkboard sign had they been en vogue when my son started school. I would have made the jokes too. But not now. Not knowing what I know: the story of how so many women start drinking, and keep drinking, and end up even more depleted when then they stared. 

Maybe this back to school we tell a different story.

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When Will We Stop Laughing At Alcohol Memes? And When Will Brands Stop Sharing Them?

This is what I believe these memes are about. Underneath the attempt at humor is content that women relate to. For instance, with Good Housekeeping’s Elf meme: it’s not really about wine. It’s about how come summer, mom is the one who is often trying to figure out how to create an entertaining and educational break for her kids, while she continues her daily responsibilities, be it working inside or outside the home or both, which is the likelihood.

It’s tougher to create content about the fact that the world isn’t set up for parents who are trying to manage their responsibilities. Memes about childcare and economic realities are a bit more complicated. And perhaps that’s not the mission of women’s lifestyle media.

Or perhaps it is. 

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Q&A With Ann Dowsett Johnston: The Woman Who Lit A Spark In The Conversation About Women and Alcohol

“The mommy drinking culture is the number one issue I see. The rise in this mom culture is happening as we see the data around binge drinking and more alcohol-related ER visits skyrocket.”  Ann says she is frequently sent images and products playing off wine-related themes and humor. “Humor is subjective. But when you stack the numbers and stack the data we have now, it’s very clear what’s happening.”  It’s the normalization of risky drinking. Mother’s Day s coming up, and our national book chain is selling wine glasses emblazoned with the words “Mom Fuel.” This is not rare.

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The Edit Podcast: Memes and Marketing

What I like about the Edit Podcast work is that it explores what they call "gray area drinking." Historically, all we've ever heard about are people who have a problem drinking with alcohol and those who don't. And while some of us have more risk factors than others for dependence and addiction, alcohol can have consequences for anyone who uses it. But that's another story. 

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