It seems innocuous enough, right? It's just a hashtag on a photo of a glass of wine. However, did anyone in their marketing group, be it internal or agency/partners, consider the ramifications of using a tagline like this in associated with wine? Did they think about what the implications could be in creating ad that says a drug makes someone "whole"?Read More
So here's the deal: people have been coming up with hangover "remedies" and "cures" since the beginning of time. We've received submissions for other "solutions" in the form of things you can drink before, during and after. These are our thoughts;
If you have to drink Pedialyte to counteract the effects of alcohol, maybe you need to rethink things.
There is another way to live.
One in which you can create a life in which you don't need to drink Pedialyte to function after a night out? One in which the party that you attend doesn't cause you to get so drunk that you have to drink this stuff. And the part is called your life. A life in which you are healthy and well.Read More
What I like about the Edit Podcast work is that it explores what they call "gray area drinking." Historically, all we've ever heard about are people who have a problem drinking with alcohol and those who don't. And while some of us have more risk factors than others for dependence and addiction, alcohol can have consequences for anyone who uses it. But that's another story.Read More
Today, on International Fact Checking Day, we ask people to consider taking a pledge to get the facts on the impact of alcohol, and to consider that when creating, consuming, and sharing contentRead More
More and more women are starting to question not just their alcohol use, but the messaging around alcohol in media, marketing, and pop culture. More women are lifting their voices when it comes the link between how the culture glorifies alcohol as an accessory for women, but turns its head to the consequences.Read More
Starting January 1 of this year, I began to gather examples of alcohol-as-lifestyle examples in media and marketing. I launched an Instagram account (@tellbetterstories2018), and have shared these images along with constructive criticism designed to encourage dialogue. Those images are now displayed on this site, under "Examples. It's important to gather and house these images, as many as possible, to show the volume and nature of what we're dealing with.Read More