FREQUENTLY ASKED QUESTIONS
Q: WHY DOES THIS PAGE EXIST?
A: Alcohol use in American women has reached unprecedented levels, and the individual and community impact is undeniable.
We are a nation struggling with substance abuse and addiction. While much attention has turned toward opioids (for good reason), the bigger issue is that of addiction of all kinds. In fact, alcohol kills more people than opioids.
One in every 12 adults suffer from alcohol abuse or dependence along with several million more who engage in risky, binge drinking patterns that could lead to alcohol problems. Over 66 million Americans report that they binge drink on the regular. — it’s among the leading causes of preventable deaths.
Despite the reality and negative consequences, lifestyle media continues to tell the same story. One that assumes everyone can or does drink. One that equates drinking with freedom, celebration, beauty, and success. We're working to help content creators understand the issues around alcohol and addiction, and to help bridge the gap between lifestyle media and marketing and reality for millions of Americans.
Our goal is to document alcohol-as-lifestyle media and marketing we're served each day; to examine this narrative, and help us all be more thoughtful and educated in how we crate, consume, and share content.
Q: NO, SERIOUSLY, JUST BECAUSE YOU DON'T DRINK, WHY SHOULD THE REST OF US CARE?
A: Again, problematic drinking, dependence, and addiction is not a "us" problem, it's a "we" problem. Because you probably know someone who is or has struggled with alcohol. Because we are in the middle of a revolution of people waking up to many, many issues. Because we need to create safer spaces.
Another part of this project is to encourage people to consider how they can create inclusive spaces for non-drinkers (no matter why the person isn't drinking). It's not just about creating inclusive spaces in media but also everywhere we go: restaurants, events, dinner parties. Our entry way is media because it's all around us, all the time.
Q: OK, I SORT OF SEE WHAT YOU'RE SAYING. BUT I LIKE TO DRINK. ARE YOU SAYING I SHOULDN'T? WHO ARE YOU TO JUDGE ME?
A: That's not for us to say. Your relationship to alcohol and other drugs is your own. This is about the power of messaging.
Q: I GET WHAT YOU'RE DOING. HOW CAN I HELP?
A: If you see an example in media/marketing that may align with this project, please send it my way. You can submit a post via Instagram, our Facebook page or here. We appreciate people engaging with our content -- liking, sharing, and spreading the message. Remember: our mantra is one can be both kind and constructively critical. We focus on calling in major publications, brands, and public figures.
In addition to surfacing examples, we share language to help you have tough and important conversations in your sphere of influence. Whether it's having a conversation online or in real life, we resource folks with language and knowledge.
AND, PERHAPS THE MOST IMPORTANT QUESTION: I THINK I MIGHT NEED HELP." OR, "ALCOHOL IS NO LONGER SERVING ME."
A: If you are examining that part of yourself, please listen to that still small voice (or loud one). If you think you might be in immediate danger, raise your hand and ask for help. You ARE worth it. Here are some immediate options for help:
- SAMHSA’s National Helpline, 1-800-662-HELP (4357), also known as the Treatment Referral Routing Service) is a confidential, free, 24-hour-a-day, 365-day-a-year, information service, in English and Spanish, for individuals and family members facing mental and/or substance use disorders. This service provides referrals to local treatment facilities, support groups, and community-based organizations.
- AA meetings are held in nearly city around the world and are free of charge. There are no dues and fees, you don't have to speak and, no one will judge you. It doesn't have to be your "forever" modality. Just look up the number to the local group and ask for the closest meeting, or check online. If you can't get to a meeting or prefer to check things out from home, see: In The Rooms, a free, anonymous social network.
There are many ways to get and stay sober and many paths to recovery.
In addition to in-person meetings, there's a huge amount of resources available in the online recovery space. ! I mention many on our IG page.
The most important thing is that you ask for help and know sobriety and recovery IS possible. --Erin