Sample Language: Tell A Business You Don't Buy Alcohol Related Marketing
What do you do when you see a company you were planning to do business with share problematic messaging on social media? Lots of things. One of the first things you can do is to reach out to them and let them know that as a potential customer (or existing for that matter), you don't like marketing that plays off the alcohol-as-lifestyle narrative.
There are many ways to do this, including writing to the company directly, or appealing to them via social media. Here's some language recently shared by a #TellBettersStories follower who wrote to a fitness apparel company.
We appreciated her approach because she:
1) Expressed interest in supporting the business.
2) Clearly articulated why she is bothered by the company's use of imagery and language to suggest that alcohol = "self care and fun" and that it's dangerous to promote such narratives alongside selling health and wellness.
3) Provided resources for the business to learn more about why this narrative is so problematic. In this case, it was us, but there are any number of resources from folks who are doing work in questioning the alcohol-as-lifestyle narrative.
4) Offered up constructive criticism, explained her thought process, and was kind.
We suggest that you copy and paste this message, saving it in your phone for when you want to tell a company that you don't care for alcohol-related messaging. Feel free to make it your own, but this is a great general script to start the conversation.
Please tag us so we can follow along and offer you support as we can:
"Hey guys! Just found out about your products yesterday via Insta ad and was instantly impressed and interested and am planning to order. However, this is the first post I saw since following you, and it’s disappointing and tiresome to see yet another health/wellness/women’s brand playing into he #wineoclock narrative that women’s lives are better with wine and that wine/alcohol = self-care and fun, when in face, that is often very untrue and dangerous to promote alongside health and wellness message. Have a look @tellbetterstories2018 to see some context around why this is so important when it comes to women and marketing. Just a thought from a new hopeful customer."